Business Leaders in Ukraine 2019

KPMG in Ukraine invites you to take part in the second annual survey for business leaders in Ukraine. The survey structure is based on questions adopted from KPMG Global CEO Outlook 2019, thus, it will allow to compare global and Ukrainian trends.

The purpose of this survey is to ask about your views on the key challenges and opportunities facing your business in Ukraine, and your strategies for driving future growth.

The survey takes approximately 10 minutes to complete. All responses are strictly confidential and anonymized, and are only reported in aggregate.

Thank you for your time and insight.

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* 1. Your company annual net income is:

More than 40 million euro

40 - 8 million euro

Less than 8 million euro

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* 2. What is your title?
Please select one option.

CEO

C-Class (CFO, COO, CTO, etc.)

Executive vice president/managing director level

Senior vice president or director level

Other (please indicate)

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* 3. Which of the following best describes your industry?
Please select one option.

Automotive

Banking

Energy

Infrastructure

Insurance

Asset Management

Life Sciences

Manufacturing

Consumer and Retail

Technology

Telecommunications

Other

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* 4. What is your organization’s outlook for top-line revenue growth over the next 3 years?
Please select one option.

Negative 10% or lower per annum

Negative 5-9.99% per annum

Negative 2-4.99% per annum

Negative 0.01-1.99% per annum

0 growth per annum

0.01-1.99% per annum

2-4.99% per annum

5-9.99% per annum

10% or higher per annum

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* 5. Which of the following strategies will be most important for achieving your organization’s growth objectives over the next 3 years?
Please select the most important.

M&A

Organic growth (i.e. innovation, R&D, capital investments, new products and recruitment)

Joint Venture

Strategic alliances with third parties

Outsourcing

Other

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* 6. Which of the following risks pose the greatest threat to your organization’s growth?
Please select the item which poses the greatest threat to your organization’s growth.

Cyber security risk

Emerging / disruptive technology risk

Environmental / climate change risk

Operational risk

Regulatory risk

Return to territorialism (e.g. US China trade negotiations, Brexit: UK leaving EU, the rise of political parties with protectionist policies)

Interest rate risk

Supply chain risk

Talent risk

Reputational / brand risk

Tax risk

Other

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* 7. To what extent do you agree or disagree with the following statements about your organization’s growth?
Select one option for each statement

	Strongly disagree	Disagree	Neither agree nor disagree	Agree	Strongly agree
Acting with agility is the new currency of business; if we’re too slow we will be bankrupt.	Acting with agility is the new currency of business; if we’re too slow we will be bankrupt. Strongly disagree	Acting with agility is the new currency of business; if we’re too slow we will be bankrupt. Disagree	Acting with agility is the new currency of business; if we’re too slow we will be bankrupt. Neither agree nor disagree	Acting with agility is the new currency of business; if we’re too slow we will be bankrupt. Agree	Acting with agility is the new currency of business; if we’re too slow we will be bankrupt. Strongly agree
Our growth relies on our ability to challenge and disrupt any business norm.	Our growth relies on our ability to challenge and disrupt any business norm. Strongly disagree	Our growth relies on our ability to challenge and disrupt any business norm. Disagree	Our growth relies on our ability to challenge and disrupt any business norm. Neither agree nor disagree	Our growth relies on our ability to challenge and disrupt any business norm. Agree	Our growth relies on our ability to challenge and disrupt any business norm. Strongly agree
Over the next 3 years, we need to improve our innovation processes and execution.	Over the next 3 years, we need to improve our innovation processes and execution. Strongly disagree	Over the next 3 years, we need to improve our innovation processes and execution. Disagree	Over the next 3 years, we need to improve our innovation processes and execution. Neither agree nor disagree	Over the next 3 years, we need to improve our innovation processes and execution. Agree	Over the next 3 years, we need to improve our innovation processes and execution. Strongly agree
We are struggling to link our growth strategy with a wider societal purpose for the organization.	We are struggling to link our growth strategy with a wider societal purpose for the organization. Strongly disagree	We are struggling to link our growth strategy with a wider societal purpose for the organization. Disagree	We are struggling to link our growth strategy with a wider societal purpose for the organization. Neither agree nor disagree	We are struggling to link our growth strategy with a wider societal purpose for the organization. Agree	We are struggling to link our growth strategy with a wider societal purpose for the organization. Strongly agree
It is challenging to find the workers we need.	It is challenging to find the workers we need. Strongly disagree	It is challenging to find the workers we need. Disagree	It is challenging to find the workers we need. Neither agree nor disagree	It is challenging to find the workers we need. Agree	It is challenging to find the workers we need. Strongly agree

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* 8. Please select the option that best completes the following statement:
Above all, in an uncertain business climate, a truly resilient business is one that can…

Protect the core business

Adapt quickly to the changing business environment

Disrupt the market

All of the above

Other

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* 9. To what extent do you agree with the following statements regarding your involvement in your organization’s technology strategy and confidence in cloud technology?
Please select one option per statement.

	Strongly disagree	Disagree	Neither agree nor disagree	Agree	Strongly agree
I am personally leading the technology strategy for our organization	I am personally leading the technology strategy for our organization Strongly disagree	I am personally leading the technology strategy for our organization Disagree	I am personally leading the technology strategy for our organization Neither agree nor disagree	I am personally leading the technology strategy for our organization Agree	I am personally leading the technology strategy for our organization Strongly agree
I am more confident about increasing our use of cloud technologies today than I have been at any point in the last 3 years	I am more confident about increasing our use of cloud technologies today than I have been at any point in the last 3 years Strongly disagree	I am more confident about increasing our use of cloud technologies today than I have been at any point in the last 3 years Disagree	I am more confident about increasing our use of cloud technologies today than I have been at any point in the last 3 years Neither agree nor disagree	I am more confident about increasing our use of cloud technologies today than I have been at any point in the last 3 years Agree	I am more confident about increasing our use of cloud technologies today than I have been at any point in the last 3 years Strongly agree
I have concerns about migrating all of our business data to the cloud	I have concerns about migrating all of our business data to the cloud Strongly disagree	I have concerns about migrating all of our business data to the cloud Disagree	I have concerns about migrating all of our business data to the cloud Neither agree nor disagree	I have concerns about migrating all of our business data to the cloud Agree	I have concerns about migrating all of our business data to the cloud Strongly agree

Question Title

* 10. Over what time period do you expect to see significant return on investment from
a) digital transformation,
b) artificial intelligence, and
c) robotic process automation?
Please select one option per statement.

	Within 12 months	In 1-3 years	In 3-5 years	In 5-10 years	In more than 10 years’ time	We have already achieved significant return on investment	Unsure of a specific timeframe	Not applicable – we are not investing in this area
My firm’s overall digital transformation program.	My firm’s overall digital transformation program. Within 12 months	My firm’s overall digital transformation program. In 1-3 years	My firm’s overall digital transformation program. In 3-5 years	My firm’s overall digital transformation program. In 5-10 years	My firm’s overall digital transformation program. In more than 10 years’ time	My firm’s overall digital transformation program. We have already achieved significant return on investment	My firm’s overall digital transformation program. Unsure of a specific timeframe	My firm’s overall digital transformation program. Not applicable – we are not investing in this area
My firm’s artificial intelligence systems.	My firm’s artificial intelligence systems. Within 12 months	My firm’s artificial intelligence systems. In 1-3 years	My firm’s artificial intelligence systems. In 3-5 years	My firm’s artificial intelligence systems. In 5-10 years	My firm’s artificial intelligence systems. In more than 10 years’ time	My firm’s artificial intelligence systems. We have already achieved significant return on investment	My firm’s artificial intelligence systems. Unsure of a specific timeframe	My firm’s artificial intelligence systems. Not applicable – we are not investing in this area
My firm’s robotic process automation.	My firm’s robotic process automation. Within 12 months	My firm’s robotic process automation. In 1-3 years	My firm’s robotic process automation. In 3-5 years	My firm’s robotic process automation. In 5-10 years	My firm’s robotic process automation. In more than 10 years’ time	My firm’s robotic process automation. We have already achieved significant return on investment	My firm’s robotic process automation. Unsure of a specific timeframe	My firm’s robotic process automation. Not applicable – we are not investing in this area

Question Title

* 11. To what extent do you agree with the following statements?
Please select one option per statement.

	Strongly disagree	Disagree	Neither agree nor disagree	Agree	Strongly agree
I want my employees to feel empowered to innovate, without worrying about negative consequences for them if the initiative fails.	I want my employees to feel empowered to innovate, without worrying about negative consequences for them if the initiative fails. Strongly disagree	I want my employees to feel empowered to innovate, without worrying about negative consequences for them if the initiative fails. Disagree	I want my employees to feel empowered to innovate, without worrying about negative consequences for them if the initiative fails. Neither agree nor disagree	I want my employees to feel empowered to innovate, without worrying about negative consequences for them if the initiative fails. Agree	I want my employees to feel empowered to innovate, without worrying about negative consequences for them if the initiative fails. Strongly agree
Our organization has a culture in which “fast-failing” unsuccessful innovation initiatives is celebrated.	Our organization has a culture in which “fast-failing” unsuccessful innovation initiatives is celebrated. Strongly disagree	Our organization has a culture in which “fast-failing” unsuccessful innovation initiatives is celebrated. Disagree	Our organization has a culture in which “fast-failing” unsuccessful innovation initiatives is celebrated. Neither agree nor disagree	Our organization has a culture in which “fast-failing” unsuccessful innovation initiatives is celebrated. Agree	Our organization has a culture in which “fast-failing” unsuccessful innovation initiatives is celebrated. Strongly agree

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* 12. How well prepared is your organization for a future cyber attack?
Please select one option.

Highly under-prepared

Under prepared

Neither under-prepared nor well-prepared

Well prepared

Very well-prepared

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* 13. Does your organization intend to undertake any of the following actions over the next 3 years to help in pursuing your growth objectives?
Please select all that apply

Collaborate with innovative start-ups (e.g. FinTech, InsurTech, HealthTech firms)

Join industry consortia focused on development of innovative technologies

Set up accelerator or incubator programs for start-up firms

Make products and services available via an online platform provider (e.g. social media platforms)

Increase investment in disruption detection and innovation processes

Corporate venturing

Partner with third-party data providers

Partner with third-party cloud technology providers

None of the above

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* 14. Which strategy are you most relying on to ensure your organization is future-ready?
Please select one option.

Modernizing the workforce (adopting lean, intelligent automation, skills on demand)

Improving customer engagement

Refining how we value assets (including data)

Reimagining internal functions as services

Other

Question Title

* 15. Thinking specifically about improving your organization’s resilience, which of the following investments are you prioritizing?
Please select one option

We are placing more capital investment in buying new technology.

We are placing more capital investment in developing our workforce’s skills and capabilities.

Question Title

* 16. As CEO, what are you most motivated by?
Please select one option.

Upholding the values of our customers

Making environmental and socio-economic impact

Delivering short-term growth

Enabling long-term business success

Making the business “shock proof”

Innovating the business model

Creating wealth for employees

Delivering a return for my shareholders

Other

Question Title

* 17. To what extent do you agree with the following statements about your customers?
Please select one option per statement.

	Strongly disagree	Disagree	Neither agree nor disagree	Agree	Strongly agree
We could significantly improve our understanding of our customers.	We could significantly improve our understanding of our customers. Strongly disagree	We could significantly improve our understanding of our customers. Disagree	We could significantly improve our understanding of our customers. Neither agree nor disagree	We could significantly improve our understanding of our customers. Agree	We could significantly improve our understanding of our customers. Strongly agree
To date, the investments we have made in trying to personalize the customer experience have not delivered the growth benefits we are hoping for.	To date, the investments we have made in trying to personalize the customer experience have not delivered the growth benefits we are hoping for. Strongly disagree	To date, the investments we have made in trying to personalize the customer experience have not delivered the growth benefits we are hoping for. Disagree	To date, the investments we have made in trying to personalize the customer experience have not delivered the growth benefits we are hoping for. Neither agree nor disagree	To date, the investments we have made in trying to personalize the customer experience have not delivered the growth benefits we are hoping for. Agree	To date, the investments we have made in trying to personalize the customer experience have not delivered the growth benefits we are hoping for. Strongly agree
Protecting customers’ data is one of my most important responsibilities as CEO to enable my organization to grow its customer base in the future.	Protecting customers’ data is one of my most important responsibilities as CEO to enable my organization to grow its customer base in the future. Strongly disagree	Protecting customers’ data is one of my most important responsibilities as CEO to enable my organization to grow its customer base in the future. Disagree	Protecting customers’ data is one of my most important responsibilities as CEO to enable my organization to grow its customer base in the future. Neither agree nor disagree	Protecting customers’ data is one of my most important responsibilities as CEO to enable my organization to grow its customer base in the future. Agree	Protecting customers’ data is one of my most important responsibilities as CEO to enable my organization to grow its customer base in the future. Strongly agree
I feel it is my personal responsibility to ensure my organization’s environmental, social and governance (ESG) policies reflect the values of my customers.	I feel it is my personal responsibility to ensure my organization’s environmental, social and governance (ESG) policies reflect the values of my customers. Strongly disagree	I feel it is my personal responsibility to ensure my organization’s environmental, social and governance (ESG) policies reflect the values of my customers. Disagree	I feel it is my personal responsibility to ensure my organization’s environmental, social and governance (ESG) policies reflect the values of my customers. Neither agree nor disagree	I feel it is my personal responsibility to ensure my organization’s environmental, social and governance (ESG) policies reflect the values of my customers. Agree	I feel it is my personal responsibility to ensure my organization’s environmental, social and governance (ESG) policies reflect the values of my customers. Strongly agree

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* 18. Please indicate if you would like to:

Get a full survey report (the last year report is available here)

Get an invitation to an event dedicated to this survey report presentation and discussion

Get KPMG Review Magazine quarterly issues (Ukrainian only)

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* 1. Your company annual net income is:

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* 2. What is your title? Please select one option.

Question Title

* 3. Which of the following best describes your industry?Please select one option.

Question Title

* 4. What is your organization’s outlook for top-line revenue growth over the next 3 years? Please select one option.

Question Title

* 5. Which of the following strategies will be most important for achieving your organization’s growth objectives over the next 3 years? Please select the most important.

Question Title

* 6. Which of the following risks pose the greatest threat to your organization’s growth? Please select the item which poses the greatest threat to your organization’s growth.

Question Title

* 7. To what extent do you agree or disagree with the following statements about your organization’s growth?Select one option for each statement

Question Title

* 8. Please select the option that best completes the following statement:Above all, in an uncertain business climate, a truly resilient business is one that can…

Question Title

* 9. To what extent do you agree with the following statements regarding your involvement in your organization’s technology strategy and confidence in cloud technology? Please select one option per statement.

Question Title

* 10. Over what time period do you expect to see significant return on investment from a) digital transformation, b) artificial intelligence, and c) robotic process automation? Please select one option per statement.

Question Title

* 11. To what extent do you agree with the following statements?Please select one option per statement.

Question Title

* 12. How well prepared is your organization for a future cyber attack? Please select one option.

Question Title

* 13. Does your organization intend to undertake any of the following actions over the next 3 years to help in pursuing your growth objectives? Please select all that apply

Question Title

* 14. Which strategy are you most relying on to ensure your organization is future-ready?Please select one option.

Question Title

* 15. Thinking specifically about improving your organization’s resilience, which of the following investments are you prioritizing?Please select one option

Question Title

* 16. As CEO, what are you most motivated by? Please select one option.

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* 17. To what extent do you agree with the following statements about your customers? Please select one option per statement.

Question Title

* 18. Please indicate if you would like to:

* 2. What is your title?
Please select one option.

* 3. Which of the following best describes your industry?
Please select one option.

* 4. What is your organization’s outlook for top-line revenue growth over the next 3 years?
Please select one option.

* 5. Which of the following strategies will be most important for achieving your organization’s growth objectives over the next 3 years?
Please select the most important.

* 6. Which of the following risks pose the greatest threat to your organization’s growth?
Please select the item which poses the greatest threat to your organization’s growth.

* 7. To what extent do you agree or disagree with the following statements about your organization’s growth?
Select one option for each statement

* 8. Please select the option that best completes the following statement:
Above all, in an uncertain business climate, a truly resilient business is one that can…

* 9. To what extent do you agree with the following statements regarding your involvement in your organization’s technology strategy and confidence in cloud technology?
Please select one option per statement.

* 10. Over what time period do you expect to see significant return on investment from
a) digital transformation,
b) artificial intelligence, and
c) robotic process automation?
Please select one option per statement.

* 11. To what extent do you agree with the following statements?
Please select one option per statement.

* 12. How well prepared is your organization for a future cyber attack?
Please select one option.

* 13. Does your organization intend to undertake any of the following actions over the next 3 years to help in pursuing your growth objectives?
Please select all that apply

* 14. Which strategy are you most relying on to ensure your organization is future-ready?
Please select one option.

* 15. Thinking specifically about improving your organization’s resilience, which of the following investments are you prioritizing?
Please select one option

* 16. As CEO, what are you most motivated by?
Please select one option.

* 17. To what extent do you agree with the following statements about your customers?
Please select one option per statement.