Business Leaders in Ukraine 2020

KPMG in Ukraine invites you to take part in the third annual survey for business leaders in Ukraine. The survey structure is based on questions adopted from KPMG Global CEO Outlook 2020, thus, it will allow to compare global and Ukrainian trends.

The purpose of this survey is to ask about your views on the key challenges and opportunities facing your business in Ukraine, and your strategies for driving future growth.

The survey takes approximately 10 minutes to complete. All responses are strictly confidential and anonymized, and are only reported in aggregate.

Thank you for your time and insight.

Question Title

* 1. Your company annual net income is:

More than 40 million euro

40 - 8 million euro

Less than 8 million euro

Question Title

* 2. What is your title?
Please select one option.

CEO

C-Class (CFO, COO, CTO, etc.)

Executive vice president/managing director level

Senior vice president or director level

Other (please indicate)

Question Title

* 3. Which of the following best describes your industry?
Please select one option.

Automotive

Banking

Energy

Infrastructure

Insurance

Asset Management

Life Sciences

Manufacturing

Consumer and Retail

Technology

Telecommunications

Other

Question Title

* 4. How did your organization's revenue change in its most recent fiscal year, compared to the previous year?
Please select one option.

Decreased

Remained flat

Increased

Question Title

* 5. What is your organization’s earnings outlook over the next 3 years?
Please select one option.

Negative 10% or lower per annum

Negative 5-9.99% per annum

Negative 2-4.99% per annum

Negative 0.01-1.99% per annum

0 growth per annum

0.01-1.99% per annum

2-4.99% per annum

5-9.99% per annum

10% or higher per annum

Question Title

* 6. How do you expect your organization’s headcount will change over the next 3 years?
Please select one option.

Decrease more than 25%

Decrease 11-25%

Decrease 6-10%

Decrease less than 5%

Stay the same

Increase less than 5%

Increase between 6-10%

Increase between 11-25%

Increase more than 25%

Question Title

* 7. Which of the following best describes your view of the overall objective of your organization?
Please select one option.

The principal objective of our business is to deliver economic returns to our shareholders

Our principal objective is to embed our purpose into everything we do to create long-term value for all our stakeholders, including customers, employees, investors and communities

Our principal objective is to advance the public interest and improve society

Question Title

* 8. To what extent do you agree with the following statements about driving long-term value over the next three years while meeting the pressure for short-term financial results, such as quarterly earnings?
Please select one option per statement.

	Strongly disagree	Disagree	Neither agree nor disagree	Agree	Strongly agree
I regularly make decisions that meet the short-term demands of shareholders at the cost of my organization’s long-term interests	I regularly make decisions that meet the short-term demands of shareholders at the cost of my organization’s long-term interests Strongly disagree	I regularly make decisions that meet the short-term demands of shareholders at the cost of my organization’s long-term interests Disagree	I regularly make decisions that meet the short-term demands of shareholders at the cost of my organization’s long-term interests Neither agree nor disagree	I regularly make decisions that meet the short-term demands of shareholders at the cost of my organization’s long-term interests Agree	I regularly make decisions that meet the short-term demands of shareholders at the cost of my organization’s long-term interests Strongly agree
A culture of short-termism has had a negative impact on our long-term strategic objectives	A culture of short-termism has had a negative impact on our long-term strategic objectives Strongly disagree	A culture of short-termism has had a negative impact on our long-term strategic objectives Disagree	A culture of short-termism has had a negative impact on our long-term strategic objectives Neither agree nor disagree	A culture of short-termism has had a negative impact on our long-term strategic objectives Agree	A culture of short-termism has had a negative impact on our long-term strategic objectives Strongly agree
Stakeholders, such as large institutional investors, are increasingly prepared to sacrifice short-term results if a clear long-term value strategy is in place	Stakeholders, such as large institutional investors, are increasingly prepared to sacrifice short-term results if a clear long-term value strategy is in place Strongly disagree	Stakeholders, such as large institutional investors, are increasingly prepared to sacrifice short-term results if a clear long-term value strategy is in place Disagree	Stakeholders, such as large institutional investors, are increasingly prepared to sacrifice short-term results if a clear long-term value strategy is in place Neither agree nor disagree	Stakeholders, such as large institutional investors, are increasingly prepared to sacrifice short-term results if a clear long-term value strategy is in place Agree	Stakeholders, such as large institutional investors, are increasingly prepared to sacrifice short-term results if a clear long-term value strategy is in place Strongly agree
Focusing on long-term value creation will deliver better financial returns in both the short- and long-term	Focusing on long-term value creation will deliver better financial returns in both the short- and long-term Strongly disagree	Focusing on long-term value creation will deliver better financial returns in both the short- and long-term Disagree	Focusing on long-term value creation will deliver better financial returns in both the short- and long-term Neither agree nor disagree	Focusing on long-term value creation will deliver better financial returns in both the short- and long-term Agree	Focusing on long-term value creation will deliver better financial returns in both the short- and long-term Strongly agree
While focusing on long-term value may affect financial returns in the short-term, it is still worth playing the long game	While focusing on long-term value may affect financial returns in the short-term, it is still worth playing the long game Strongly disagree	While focusing on long-term value may affect financial returns in the short-term, it is still worth playing the long game Disagree	While focusing on long-term value may affect financial returns in the short-term, it is still worth playing the long game Neither agree nor disagree	While focusing on long-term value may affect financial returns in the short-term, it is still worth playing the long game Agree	While focusing on long-term value may affect financial returns in the short-term, it is still worth playing the long game Strongly agree

Question Title

* 9. Which of the following strategies will be most important for achieving your organization’s growth objectives over the next 3 years?
Please select the most important.

M&A

Organic growth (i.e. innovation, R&D, capital investments, new products and recruitment)

Joint Venture

Strategic alliances with third parties

Outsourcing

Other

Question Title

* 10. Which of the following risks poses the greatest threat to your organization’s growth?
Please select the item which poses the greatest threat to your organization’s growth.

Cyber security risk, including risk of cyber attacks and potential data losses

Emerging / disruptive technology risk

Environmental / climate change risk

Operational risk

Regulatory risk

Return to territorialism (e.g. US China trade negotiations, Brexit: UK leaving EU, the rise of political parties with protectionist policies)

Interest rate risk

Supply chain risk

Talent risk

Reputational risk, including misalignment with customer/public sentiment

Internal unethical culture risk

Tax risk

Other (please specify)

Question Title

* 11. To what extent do you agree with the following statements about disruption?
Select one option for each statement

	Strongly disagree	Disagree	Neither agree nor disagree	Agree	Strongly agree
Rather than waiting to be disrupted by competitors, my organization is actively disrupting the sector in which we operate	Rather than waiting to be disrupted by competitors, my organization is actively disrupting the sector in which we operate Strongly disagree	Rather than waiting to be disrupted by competitors, my organization is actively disrupting the sector in which we operate Disagree	Rather than waiting to be disrupted by competitors, my organization is actively disrupting the sector in which we operate Neither agree nor disagree	Rather than waiting to be disrupted by competitors, my organization is actively disrupting the sector in which we operate Agree	Rather than waiting to be disrupted by competitors, my organization is actively disrupting the sector in which we operate Strongly agree
We see technological disruption as more of an opportunity than a threat	We see technological disruption as more of an opportunity than a threat Strongly disagree	We see technological disruption as more of an opportunity than a threat Disagree	We see technological disruption as more of an opportunity than a threat Neither agree nor disagree	We see technological disruption as more of an opportunity than a threat Agree	We see technological disruption as more of an opportunity than a threat Strongly agree
Investing in disruptive technologies – such as artificial intelligence and automation – is critical to achieve long-term, sustainable growth	Investing in disruptive technologies – such as artificial intelligence and automation – is critical to achieve long-term, sustainable growth Strongly disagree	Investing in disruptive technologies – such as artificial intelligence and automation – is critical to achieve long-term, sustainable growth Disagree	Investing in disruptive technologies – such as artificial intelligence and automation – is critical to achieve long-term, sustainable growth Neither agree nor disagree	Investing in disruptive technologies – such as artificial intelligence and automation – is critical to achieve long-term, sustainable growth Agree	Investing in disruptive technologies – such as artificial intelligence and automation – is critical to achieve long-term, sustainable growth Strongly agree
The lead times to achieve significant progress on transformation often seem overwhelming	The lead times to achieve significant progress on transformation often seem overwhelming Strongly disagree	The lead times to achieve significant progress on transformation often seem overwhelming Disagree	The lead times to achieve significant progress on transformation often seem overwhelming Neither agree nor disagree	The lead times to achieve significant progress on transformation often seem overwhelming Agree	The lead times to achieve significant progress on transformation often seem overwhelming Strongly agree

Question Title

* 12. To what extent do you plan to increase investment in the following technologies over the next 12 months?
Select one option for each statement

	Not at all	Very small investment increase	Moderate investment increase	Significant investment increase	Very significant investment increase	Not applicable – this technology is not a focus for us currently
Artificial intelligence / machine learning	Artificial intelligence / machine learning Not at all	Artificial intelligence / machine learning Very small investment increase	Artificial intelligence / machine learning Moderate investment increase	Artificial intelligence / machine learning Significant investment increase	Artificial intelligence / machine learning Very significant investment increase	Artificial intelligence / machine learning Not applicable – this technology is not a focus for us currently
Robotic process automation	Robotic process automation Not at all	Robotic process automation Very small investment increase	Robotic process automation Moderate investment increase	Robotic process automation Significant investment increase	Robotic process automation Very significant investment increase	Robotic process automation Not applicable – this technology is not a focus for us currently
Blockchain-based tools	Blockchain-based tools Not at all	Blockchain-based tools Very small investment increase	Blockchain-based tools Moderate investment increase	Blockchain-based tools Significant investment increase	Blockchain-based tools Very significant investment increase	Blockchain-based tools Not applicable – this technology is not a focus for us currently
5G	5G Not at all	5G Very small investment increase	5G Moderate investment increase	5G Significant investment increase	5G Very significant investment increase	5G Not applicable – this technology is not a focus for us currently
Cloud	Cloud Not at all	Cloud Very small investment increase	Cloud Moderate investment increase	Cloud Significant investment increase	Cloud Very significant investment increase	Cloud Not applicable – this technology is not a focus for us currently
Cryptocurrencies / tokenization to support new revenue opportunities	Cryptocurrencies / tokenization to support new revenue opportunities Not at all	Cryptocurrencies / tokenization to support new revenue opportunities Very small investment increase	Cryptocurrencies / tokenization to support new revenue opportunities Moderate investment increase	Cryptocurrencies / tokenization to support new revenue opportunities Significant investment increase	Cryptocurrencies / tokenization to support new revenue opportunities Very significant investment increase	Cryptocurrencies / tokenization to support new revenue opportunities Not applicable – this technology is not a focus for us currently

Question Title

* 13. As you invest in disruptive technologies – such as blockchain and artificial intelligence – which of the following best describes your primary approach to developing and integrating solutions?
Please select one option

We primarily build out our own technology, within the organization or a dedicated captive innovation lab

We primarily access capability and solutions by partnering with start-ups and digital companies through accelerators and other support environments

We primarily buy capability and solutions by investing in, or acquiring, start-ups and tech companies

Question Title

* 14. To what extent do you think your organization currently displays these innovative attributes today?

	Not at all	To a moderate extent	To a significant extent
We invest in building innovation skills in our employees	We invest in building innovation skills in our employees Not at all	We invest in building innovation skills in our employees To a moderate extent	We invest in building innovation skills in our employees To a significant extent
We have a single, clearly defined view of what we mean by innovation	We have a single, clearly defined view of what we mean by innovation Not at all	We have a single, clearly defined view of what we mean by innovation To a moderate extent	We have a single, clearly defined view of what we mean by innovation To a significant extent
We have comprehensive metrics and dashboards to measure innovation performance	We have comprehensive metrics and dashboards to measure innovation performance Not at all	We have comprehensive metrics and dashboards to measure innovation performance To a moderate extent	We have comprehensive metrics and dashboards to measure innovation performance To a significant extent
We have identified a group of leaders who are accountable for innovation	We have identified a group of leaders who are accountable for innovation Not at all	We have identified a group of leaders who are accountable for innovation To a moderate extent	We have identified a group of leaders who are accountable for innovation To a significant extent
We have a clear approach for rewarding and incentivizing our people for strong innovation performance	We have a clear approach for rewarding and incentivizing our people for strong innovation performance Not at all	We have a clear approach for rewarding and incentivizing our people for strong innovation performance To a moderate extent	We have a clear approach for rewarding and incentivizing our people for strong innovation performance To a significant extent

Question Title

* 15. To what extent do you agree with the following statements?
Please select one option per statement.

	Strongly disagree	Disagree	Neither agree nor disagree	Agree	Strongly agree
I want my employees to feel empowered to innovate, without worrying about negative consequences for them if the initiative fails.	I want my employees to feel empowered to innovate, without worrying about negative consequences for them if the initiative fails. Strongly disagree	I want my employees to feel empowered to innovate, without worrying about negative consequences for them if the initiative fails. Disagree	I want my employees to feel empowered to innovate, without worrying about negative consequences for them if the initiative fails. Neither agree nor disagree	I want my employees to feel empowered to innovate, without worrying about negative consequences for them if the initiative fails. Agree	I want my employees to feel empowered to innovate, without worrying about negative consequences for them if the initiative fails. Strongly agree
Our organization has a culture in which “fast-failing” unsuccessful innovation initiatives is celebrated.	Our organization has a culture in which “fast-failing” unsuccessful innovation initiatives is celebrated. Strongly disagree	Our organization has a culture in which “fast-failing” unsuccessful innovation initiatives is celebrated. Disagree	Our organization has a culture in which “fast-failing” unsuccessful innovation initiatives is celebrated. Neither agree nor disagree	Our organization has a culture in which “fast-failing” unsuccessful innovation initiatives is celebrated. Agree	Our organization has a culture in which “fast-failing” unsuccessful innovation initiatives is celebrated. Strongly agree

Question Title

* 16. How well prepared is your organization for a future cyber attack?
Please select one option.

Highly under-prepared

Under prepared

Neither under-prepared nor well-prepared

Well prepared

Very well-prepared

Question Title

* 17. What proportion of your organization’s current workforce do you plan to up-skill in new digital capabilities (such as advanced data visualization, ability to code, etc.) during the next 3 years?
Please select one option.

1%-10%

11%-20%

21%-30%

31%-40%

41%-50%

51%-60%

61%-70%

71%-80%

81%-90%

91%-100%

We do not plan to up-skill any of the workforce during the next 3 years

Question Title

* 18. Does your organization intend to undertake any of the following actions over the next 3 years to help in pursuing your growth objectives?
Please select all that apply.

Collaborate with innovative start-ups (e.g. FinTech, InsurTech, HealthTech firms)

Join industry consortia focused on development of innovative technologies

Set up accelerator or incubator programs for start-up firms

Make products and services available via an online platform provider (e.g. social media platforms)

Increase investment in disruption detection and innovation processes

Corporate venturing

Assess my company’s culture and values

Partner with third-party data providers

Partner with third-party cloud technology providers

None of the above

Question Title

* 19. Which strategy are you most relying on to ensure your organization is future-ready?
Please select one option.

Modernizing the workforce (adopting lean, intelligent automation, skills on demand)

Improving customer engagement

Refining how we value assets (including data)

Reimagining internal functions as services

Other

Question Title

* 20. Thinking specifically about improving your organization’s resilience, which of the following investments are you prioritizing?
Please select one option

We are placing more capital investment in buying new technology.

We are placing more capital investment in developing our workforce’s skills and capabilities.

Question Title

* 21. Considering the following global challenges, to what extent do you as CEO feel pressure from employees and customers to take action to address these issues?
Please select one option per statement.

	No pressure	Very limited pressure	Neither agree nor disagree	Moderate pressure	Significan
Climate change	Climate change No pressure	Climate change Very limited pressure	Climate change Neither agree nor disagree	Climate change Moderate pressure	Climate change Significan
Income inequality	Income inequality No pressure	Income inequality Very limited pressure	Income inequality Neither agree nor disagree	Income inequality Moderate pressure	Income inequality Significan
Gender inequality	Gender inequality No pressure	Gender inequality Very limited pressure	Gender inequality Neither agree nor disagree	Gender inequality Moderate pressure	Gender inequality Significan
Sexual harassment and discrimination	Sexual harassment and discrimination No pressure	Sexual harassment and discrimination Very limited pressure	Sexual harassment and discrimination Neither agree nor disagree	Sexual harassment and discrimination Moderate pressure	Sexual harassment and discrimination Significan
Using personal data for financial gain	Using personal data for financial gain No pressure	Using personal data for financial gain Very limited pressure	Using personal data for financial gain Neither agree nor disagree	Using personal data for financial gain Moderate pressure	Using personal data for financial gain Significan
Job losses from automation and new technologies	Job losses from automation and new technologies No pressure	Job losses from automation and new technologies Very limited pressure	Job losses from automation and new technologies Neither agree nor disagree	Job losses from automation and new technologies Moderate pressure	Job losses from automation and new technologies Significan

Question Title

* 22. Thinking about the personal responsibilities of CEOs, to what extent do you agree with the following statements?
Please select one option per statement.

	Strongly disagree	Disagree	Neither agree nor disagree	Agree
I have a personal responsibility to be a leader for change on societal issues	I have a personal responsibility to be a leader for change on societal issues Strongly disagree	I have a personal responsibility to be a leader for change on societal issues Disagree	I have a personal responsibility to be a leader for change on societal issues Neither agree nor disagree	I have a personal responsibility to be a leader for change on societal issues Agree
I need to personally uphold the stated purpose of my organization to retain and attract employees	I need to personally uphold the stated purpose of my organization to retain and attract employees Strongly disagree	I need to personally uphold the stated purpose of my organization to retain and attract employees Disagree	I need to personally uphold the stated purpose of my organization to retain and attract employees Neither agree nor disagree	I need to personally uphold the stated purpose of my organization to retain and attract employees Agree
If I don’t personally reflect the values of my customers in the public domain, they will not reward my organization with their business	If I don’t personally reflect the values of my customers in the public domain, they will not reward my organization with their business Strongly disagree	If I don’t personally reflect the values of my customers in the public domain, they will not reward my organization with their business Disagree	If I don’t personally reflect the values of my customers in the public domain, they will not reward my organization with their business Neither agree nor disagree	If I don’t personally reflect the values of my customers in the public domain, they will not reward my organization with their business Agree
A culture of integrity and ethics in my organization will only come if I actively model it in my day-to-day work, in ways that are visible to my employees	A culture of integrity and ethics in my organization will only come if I actively model it in my day-to-day work, in ways that are visible to my employees Strongly disagree	A culture of integrity and ethics in my organization will only come if I actively model it in my day-to-day work, in ways that are visible to my employees Disagree	A culture of integrity and ethics in my organization will only come if I actively model it in my day-to-day work, in ways that are visible to my employees Neither agree nor disagree	A culture of integrity and ethics in my organization will only come if I actively model it in my day-to-day work, in ways that are visible to my employees Agree
I need to focus more on the shared values that underpin our relationships with our partners, rather than the economic arrangements	I need to focus more on the shared values that underpin our relationships with our partners, rather than the economic arrangements Strongly disagree	I need to focus more on the shared values that underpin our relationships with our partners, rather than the economic arrangements Disagree	I need to focus more on the shared values that underpin our relationships with our partners, rather than the economic arrangements Neither agree nor disagree	I need to focus more on the shared values that underpin our relationships with our partners, rather than the economic arrangements Agree

Question Title

* 23. You will be the first to receive the survey report and the invitation for a special event-discussion of the survey results with other Ukrainian CEOs.
Please indicate the options you are interested in.

Be the first who get a full survey report (the last year report is available here)

Get an invitation to an event dedicated to this survey report presentation and discussion

Get KPMG Review Magazine quarterly issues

Question Title

* 1. Your company annual net income is:

Question Title

* 2. What is your title? Please select one option.

Question Title

* 3. Which of the following best describes your industry?Please select one option.

Question Title

* 4. How did your organization's revenue change in its most recent fiscal year, compared to the previous year?Please select one option.

Question Title

* 5. What is your organization’s earnings outlook over the next 3 years? Please select one option.

Question Title

* 6. How do you expect your organization’s headcount will change over the next 3 years? Please select one option.

Question Title

* 7. Which of the following best describes your view of the overall objective of your organization? Please select one option.

Question Title

* 8. To what extent do you agree with the following statements about driving long-term value over the next three years while meeting the pressure for short-term financial results, such as quarterly earnings? Please select one option per statement.

Question Title

* 9. Which of the following strategies will be most important for achieving your organization’s growth objectives over the next 3 years? Please select the most important.

Question Title

* 10. Which of the following risks poses the greatest threat to your organization’s growth? Please select the item which poses the greatest threat to your organization’s growth.

Question Title

* 11. To what extent do you agree with the following statements about disruption? Select one option for each statement

Question Title

* 12. To what extent do you plan to increase investment in the following technologies over the next 12 months? Select one option for each statement

Question Title

* 13. As you invest in disruptive technologies – such as blockchain and artificial intelligence – which of the following best describes your primary approach to developing and integrating solutions?Please select one option

Question Title

* 14. To what extent do you think your organization currently displays these innovative attributes today?

Question Title

* 15. To what extent do you agree with the following statements?Please select one option per statement.

Question Title

* 16. How well prepared is your organization for a future cyber attack? Please select one option.

Question Title

* 17. What proportion of your organization’s current workforce do you plan to up-skill in new digital capabilities (such as advanced data visualization, ability to code, etc.) during the next 3 years?Please select one option.

Question Title

* 18. Does your organization intend to undertake any of the following actions over the next 3 years to help in pursuing your growth objectives? Please select all that apply.

Question Title

* 19. Which strategy are you most relying on to ensure your organization is future-ready?Please select one option.

Question Title

* 20. Thinking specifically about improving your organization’s resilience, which of the following investments are you prioritizing?Please select one option

Question Title

* 21. Considering the following global challenges, to what extent do you as CEO feel pressure from employees and customers to take action to address these issues? Please select one option per statement.

Question Title

* 22. Thinking about the personal responsibilities of CEOs, to what extent do you agree with the following statements? Please select one option per statement.

Question Title

* 23. You will be the first to receive the survey report and the invitation for a special event-discussion of the survey results with other Ukrainian CEOs.Please indicate the options you are interested in.

* 2. What is your title?
Please select one option.

* 3. Which of the following best describes your industry?
Please select one option.

* 4. How did your organization's revenue change in its most recent fiscal year, compared to the previous year?
Please select one option.

* 5. What is your organization’s earnings outlook over the next 3 years?
Please select one option.

* 6. How do you expect your organization’s headcount will change over the next 3 years?
Please select one option.

* 7. Which of the following best describes your view of the overall objective of your organization?
Please select one option.

* 8. To what extent do you agree with the following statements about driving long-term value over the next three years while meeting the pressure for short-term financial results, such as quarterly earnings?
Please select one option per statement.

* 9. Which of the following strategies will be most important for achieving your organization’s growth objectives over the next 3 years?
Please select the most important.

* 10. Which of the following risks poses the greatest threat to your organization’s growth?
Please select the item which poses the greatest threat to your organization’s growth.

* 11. To what extent do you agree with the following statements about disruption?
Select one option for each statement

* 12. To what extent do you plan to increase investment in the following technologies over the next 12 months?
Select one option for each statement

* 13. As you invest in disruptive technologies – such as blockchain and artificial intelligence – which of the following best describes your primary approach to developing and integrating solutions?
Please select one option

* 15. To what extent do you agree with the following statements?
Please select one option per statement.

* 16. How well prepared is your organization for a future cyber attack?
Please select one option.

* 17. What proportion of your organization’s current workforce do you plan to up-skill in new digital capabilities (such as advanced data visualization, ability to code, etc.) during the next 3 years?
Please select one option.

* 18. Does your organization intend to undertake any of the following actions over the next 3 years to help in pursuing your growth objectives?
Please select all that apply.

* 19. Which strategy are you most relying on to ensure your organization is future-ready?
Please select one option.

* 20. Thinking specifically about improving your organization’s resilience, which of the following investments are you prioritizing?
Please select one option

* 21. Considering the following global challenges, to what extent do you as CEO feel pressure from employees and customers to take action to address these issues?
Please select one option per statement.

* 22. Thinking about the personal responsibilities of CEOs, to what extent do you agree with the following statements?
Please select one option per statement.

* 23. You will be the first to receive the survey report and the invitation for a special event-discussion of the survey results with other Ukrainian CEOs.
Please indicate the options you are interested in.