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Featured market research resources

Find out how to collect more insights and drive better outcomes with information for market research professionals.

Go straight to: guides, case studies, or survey templates

Market sizing

Quantify the demand for your product, and pinpoint which market to enter next.

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Competitive intelligence

Measure awareness, usage, and NPS® for the key players in your category.

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Category awareness

Gauge the levels of awareness and adoption for emerging product categories.

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Consumer behavior

Understand your target market’s behaviors, perceptions, and needs.

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Shopper insights

Learn who, where, and how people shop for your product/service category.

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Path to purchase

Deep dive into the purchase decision making process of your target buyers.

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Product testing

Get feedback on your product concepts to learn which one will win in-market.

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Package testing

Test to see which packaging designs and messaging will stand out most with buyers.

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Pricing research

Know what consumers are willing to pay for your product and what’s too expensive.

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Ad testing

Test your advertising campaigns to know which will drive higher purchase intent.

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Logo testing

Get feedback on your logo ideas to find out which is most appealing to buyers.

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Message testing

See which marketing messages or claims resonate most with your target buyer.

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Brand awareness

Learn how many people are aware of your brand plus how and when they heard about it.

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Brand conversion

Capture the entire brand funnel from awareness to consideration to loyalty.

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Brand performance

See what’s most important when making a purchase and how your brand performs.

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Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.