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Brand assets

Want to familiarize yourself with our brand and assets? Learn how to use our name, logo, colors, and trademarks with these guidelines. As long as you follow them, you won’t have to worry about checking in with us for each use.

SurveyMonkey naming

Our name

SurveyMonkey is ONE word, always spelled with a capital “S” and “M”. Do not include any additional phrases, such as domain or business type.


Meet Goldie

Our logomark, Goldie, is affectionately named after our beloved, late CEO, Dave Goldberg. Follow our guidelines to ensure Goldie is treated appropriately.



Our logo is the most visible component of the SurveyMonkey brand. We ask that you don’t change it or misuse it in a way that could cause confusion. Remember the ® is part of the logo and must always be used.

Use the green version of our logo only on white backgrounds. When the background is any other color, use the white version of our logo.

Goldie can be used without the logotype for all sites and properties, CRM, and secondary mentions. Make sure Goldie and the logotype appear prominently first.

In most instances, we prefer you use the horizontal version. It is OK for you to use the vertical version when space is constrained, or in certain co-branding situations.

Logo don'ts

We ask that you don’t:

  • Move Goldie from his original placement in relation to the brand name.
  • Scale either of the elements independently.
  • Separate SurveyMonkey into two words.
  • Use more than one color in the logo lockup.
  • Use the logotype without Goldie.
  • Stretch the logo lockup or Goldie.

Download our logos

Our colors

Our brand color palette has been carefully selected for fun and flexibility. The primary, accent, and neutral colors all work together.

The primary palette should dominate design of all materials, while the accent and neutral colors should be used sparingly.

Brand palette

SurveyMonkey Brand & Trademark Use Policy

This policy explains how you may use SurveyMonkey’s logos, trademarks and other brand assets, as well as how you may reference SurveyMonkey and our products and services in text and pictures.

You may use our brand assets in accordance with the rules below. If you wish to use any brand asset in a manner not provided for or authorized by this policy, please fill out the Permission Request Form and we’ll get back to you. If you already have an agreement with SurveyMonkey covering the use of our brand assets, you do not need to submit a request for the rights you already have under that agreement.

This policy is composed of the Use Rules below and the Design Requirements above (which detail how you must visually present our brand assets). Copies of our brand assets can be downloaded from this brand assets page.

This policy is subject to revision by SurveyMonkey at any time.

Use Rules

You may use our brand assets for non-commercial purposes, including in connection with academic research. For commercial uses, such as including our brand assets in a product for sale, please request our permission. We may require you to stop using our brand assets if we believe that your use falls outside these rules or the scope of any permission we give you.

General Requirements

Don’t imply an association that doesn’t exist. Don’t use our brand assets in a manner that suggests any type of association, affiliation, partnership, sponsorship, or endorsement by SurveyMonkey, or in a way that can be reasonably interpreted to suggest editorial content has been authorized by, or represents the views or opinions of SurveyMonkey or its personnel. We suggest that you include a disclaimer of association or endorsement where appropriate. (E.g. “SurveyMonkey is not associated with, nor does it endorse or sponsor this website.”)

Keep it clean. Don’t use our brand assets in conjunction with any content associated with gambling, pornography, or illegal activities.

Use our brand assets civilly. Subject to fair use exceptions, don’t use our brand assets in a way that disparages SurveyMonkey or its business, or in a way that is deceptive, harmful, obscene, unfair, defamatory, infringing, or otherwise objectionable.

Don’t combine our name with yours. Don’t combine our name or brand assets with your name, marks, or names of products and surveys.

No names in titles. Don’t use our name as part of the title of your blog, book, or website.

No confusingly similar uses. You must not attempt to obtain ownership rights in our brand assets, or any confusingly similar approximations, whether by trademark registration, domain name registration (including second-level domain names), or otherwise.

Display our trademark symbol. Please display the SurveyMonkey logo with an accompanying ™ or ® symbol.

Comply with our Terms of Use. You must also use our brand assets in accordance with the SurveyMonkey Terms of Use.

Merchandise/Manufactured Goods

We don’t permit the use of our brand assets on physical goods.


Where appropriate, include an attribution statement in your trademark and copyright notices when using our trademarks.

SurveyMonkey’s trademarks (such as SurveyMonkey, People Powered Data™, and any logo versions of those marks) are owned by SurveyMonkey Inc. and its affiliates in the United States and other countries.